Check where the email lands.
A delivery report does not establish inbox placement. The session covered placement testing and ongoing sender-health checks to help teams investigate where messages land and what needs attention.
Cold email infrastructure workshops
Find what is holding your cold outbound back.
Practical workshops on sending infrastructure, inbox placement, and the commercial decisions behind cold outbound. Learn how to separate setup problems from targeting, data, offer, and messaging problems—and decide what to inspect before increasing volume.
Abhishek Patra · Founder, Poso
Practical takeaways
Know what to inspect before you send more.
The session connected the technical foundations of cold email with the decisions that affect recipient response. Three ideas frame the discussion.
Connect setup to commercial relevance.
Inbox placement is one part of the system. Prospect fit, data quality, offer relevance, buying timing, and messaging all influence what happens after a message reaches someone.
Diagnose backwards from pipeline.
Look at pipeline, demos, positive replies, and human replies, then investigate placement and sending infrastructure. Use the evidence to decide what to inspect before increasing volume.
The diagnostic approach
Start with the outcome. Work back to the constraint.
The workshop approach starts with the commercial signals and works back through the system. These questions help structure the investigation.
- Pipeline Is outbound creating qualified opportunities?
- Demos Are conversations becoming meetings?
- Positive replies Are the right prospects showing interest?
- Human replies Are people responding at all?
- Inbox placement Where do messages actually land?
- Sending setup What do setup and health checks show?
The same investigation also considers prospect fit, data quality, the offer, and messaging. This is a diagnostic framework—not a rigid proof that one metric identifies the cause.
Workshop topics
What we can explore with your team.
For B2B founders reviewing outbound, sales and GTM teams investigating placement or weak responses, teams preparing to increase volume, and communities organizing a practical outbound workshop.
Cold email performance depends on how the whole outbound system works together. Sessions include time for questions about your current outbound setup.
Domains and mailboxes
Sending architecture, authentication, provider choice, capacity planning, gradual warm-up, and launch validation.
Inbox placement
Testing where emails land, sender-health monitoring, pausing degraded senders, and preparing replacement capacity.
Prospect data
ICP selection, verification, catch-all handling, and suppression.
Offers and messaging
Relevance, buying timing, message hygiene, and recipient response.
Performance diagnosis
Human replies, positive replies, demos, pipeline, placement, and infrastructure.
The speaker
Over a decade in email. Firsthand experience in sales.
I’m Abhishek Patra, founder of Poso. I’ve spent more than ten years working in the email space, alongside doing sales and building businesses. Engineering, systems, and automation have been part of how I work throughout that journey.
That combination shapes what I teach. I understand the technical foundations behind sending email and the commercial challenge of turning outreach into useful conversations. My sessions connect domains, mailboxes, authentication, and inbox placement with prospect data, targeting, offers, and messaging.
Today, through Poso, I build sales data and workflow infrastructure for B2B teams, staying closely involved in implementation. That hands-on work informs the workshops: how the pieces fit together, where problems appear, and what a team should investigate before increasing volume.
Abhishek Patra
Founder, Poso
10+ years in email · Hands-on sales experience · Engineering-led implementation
LinkedIn profilePreviously delivered
Cold Email Infrastructure at Scale
Deliverability, Setup & What Drives Demos
A practical session covering domain and mailbox setup, authentication, warm-up, placement testing, monitoring, and sender lifecycle management, alongside list quality, targeting, offers, and copy.
Speaking enquiry
Bring a practical outbound workshop to your team.
Planning a founder community event, sales workshop, or GTM learning session?
Share who the audience is, what they are struggling with, and the format you have in mind.
Discuss a speaking engagement15-minute introductory call to discuss your audience, topic, and event.