# Services | Poso

URL: https://poso.ai/services/

## Systems that make sales data usable

Poso builds the infrastructure between raw records, useful context and a clear sales action. Scope starts with the operational problem — not a preferred tool.

## 01 — CRM Freshness & Enrichment

**Problem:** Your CRM looks complete but does not reflect the market anymore.

**What we build:** Detect stale titles, company changes and missing fields; enrich critical records; normalize data; return CRM-ready updates or sync back.

- Stale-record detection
- Job/company change detection
- Contact and company enrichment
- Field validation and normalization
- CRM-ready updates

**Explore CRM freshness and enrichment:** https://poso.ai/crm-freshness-enrichment/

## 02 — Sales Research Automation

**Problem:** Reps shouldn't have to rebuild account context by hand before every meaningful sales action.

**What we build:** Turn scattered account, contact and activity sources into structured sales context delivered where the rep already works.

- Account and contact context
- Research templates
- Structured summaries
- CRM or workflow-ready delivery

**Explore sales research automation:** https://poso.ai/sales-research-automation/

## 03 — Outbound Workflow Build

**Problem:** Target lists move between spreadsheets, enrichment tools, research and sequencers through too many manual steps.

**What we build:** Workflow from raw target list through enrichment, qualification, research into CRM or sequencer.

- List intake and cleanup
- Enrichment waterfall
- Qualification rules
- Sales context and research
- Field normalization
- CRM/sequencer handoff

## 04 — Inbound Lead Enrichment & Routing

**Problem:** Demo requests, form fills and inbound leads often reach sales without enough context.

**What we build:** Enrich person and company, apply qualification/segment rules, add sales notes, route to the right owner.

- Form enrichment
- Company/person enrichment
- Qualification rules
- Territory or owner routing
- Structured sales notes

## Implementation layer

Reliable sales workflows may include: change detection, workflow mapping, APIs and webhooks, data normalization, exception handling, monitoring, CRM integrations, operational documentation.

## Technology layer

The stack supports the system; it does not define it. Poso works with CRM systems, enrichment providers, Clay, n8n, APIs, webhooks, spreadsheet-based operations. Selected workflows may use Minko.ai as enrichment and context layer. Architecture follows the job, data quality, and how the team operates.

## CTA

One real workflow is enough to begin. **Book a workflow call:** https://poso.ai/contact/ · https://cal.com/posoai/30min