# Poso — Sales Data & Workflow Infrastructure for B2B Teams

URL: https://poso.ai/

Poso helps B2B sales and RevOps teams clean and enrich CRM data, automate manual GTM workflows, and build reliable sales-data infrastructure.

## Hero

**Sales data + workflow infrastructure for B2B teams**

### Clean data. Connected workflows. Sales systems that move.

We clean and enrich sales data and build the workflows that move it through research, qualification, routing, outbound and CRM operations.

- Built, not just advised
- Tool-agnostic by design

**CTA:** Book a workflow call — https://poso.ai/contact/ or https://cal.com/posoai/30min

## Capabilities

CRM freshness · Enrichment · Job-change detection · Inbound routing · Sales research · Workflow automation

## The operational gap

Your sales process is only as reliable as the data beneath it.

Most GTM friction is not one dramatic failure. It is a hundred small breaks between a signal and the person who should act on it.

1. **Records drift** — Titles change, people move companies and contact data decays — while the CRM continues to look complete.
2. **Research fragments** — Reps recreate account context across tabs, tools, spreadsheets and individual notes.
3. **Workflows stall** — Lists and leads wait for manual enrichment, routing or ownership decisions before sales can act.

## What Poso builds

Infrastructure for the moments between data and action. Focused systems that clean inputs, add context and make the next step clear.

1. **CRM Freshness & Enrichment** — Detect stale data, enrich missing fields, prepare clean updates. Tags: Freshness, Validation, Enrichment.
2. **Outbound Workflow Build** — Raw input through enrichment, qualification, research into CRM or sequencer. Tags: Qualification, Research, Handoffs.
3. **Inbound Lead Enrichment & Routing** — Enrich inbound leads, add context, route to the right owner. Tags: Enrichment, Routing, Context.
4. **Sales Research Automation** — Structured context delivered where sales already works. Tags: Accounts, Contacts, Context.

## From drift to readiness

Make every record ready for a real sales motion: update stale titles and companies, fill missing fields, flag job changes, add sales context, return CRM-ready records.

## Engagement model

Diagnose clearly. Build deliberately. Leave it operable.

1. **Find the constraint** — Map data, workflow and ownership before choosing tools.
2. **Build the system** — Smallest reliable workflow for the operational problem.
3. **Make it operable** — Document logic, surface exceptions, hand off a understandable system.

## Start with the bottleneck

What breaks between your data and your sales team?

Bring sales-data or workflow problems. The call clarifies what is breaking and whether a focused fix is worth building.

**Book:** https://poso.ai/contact/ · https://cal.com/posoai/30min